From ‘World of Warcraft Forever’ Surprise to Le Sserafim, Simu Liu and T-Pain Appearances, How BlizzCon 2026 Set the Stage for Blizzard Entertainment’s Next Era

Variety - Nov 6, 2026

Back in September, Blizzard Entertainment held its fan convention BlizzCon for the first time since 2023, just after Activision Blizzard was acquired by Microsoft in a blockbuster $69 billion transaction, which signaled a renewed investment in gaming by the software giant, from Sept. 12 to the 13. BlizzCon drew 35,000 in-person attendees to the Anaheim […]

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