New Xiake Tour Ningbo, Search for the legend of the Ningbo Gang

400 years ago, the great explorer Xu Xiake embarked on a journey from Ningbo. 400 years later, people flock to Ningbo in admiration of Xu Xiake. Born by the sea and thriving because of it, Ningbo has produced a group of people with a strong determination to explore the ocean. From the maritime merchants of Mingzhou in the Tang and Song dynasties to the Ningbo merchants who influenced China’s modernization process in recent history, the openness, pragmatism, diligence, unity, and hard work of the people of Ningbo have created legendary stories of wealth accumulation and social contribution.

Names like Ye Chengzhong, Bao Yugang, and Shaw Yifu, filled with patriotism and shining on the international stage, have become iconic figures representing the Ningbo merchants. Today, the new generation of Ningbo merchants, represented by Yageo, Fotile, and Bull Group, continues the legacy, with a new wave of national brands rising vigorously. They are scripting a new chapter in the era of the Ningbo merchants.

To explore the stories of the Ningbo merchants, step into the Ningbo Merchant Museum or take a stroll along the historic Bund and the century-old architecture near Sanjiangkou. You can still hear the echoes of the legends that once unfolded there.

YouTube: https://youtu.be/kBJYq5FsQx0

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