Imax CEO Wades Into ‘Cliff Booth’ Debate: “Frankly, I Don’t Understand”

Deadline - Nov 5, 2026

Imax chief executive Rich Gelfond said Thursday he doesn’t get why some circuits won’t show The Further Mis-Adventures Of Cliff Booth when the Netflix films starts a two-week Imax run on Thanksgiving weekend. “Frankly, I don’t understand why anybody wouldn’t play it,” he said on a call after terrific quarterly earnings. That Imax frame was […]

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